In a world where customer experience is a key differentiator, acoustic comfort has become essential. Sound shapes emotions, influences perception and plays a major role in how a space is experienced. Even the most beautifully designed interiors can feel unpleasant if reverberation and noise dominate.
Sound as an emotional driver
Every environment creates a sensory narrative: materials, lighting, colours and sounds intertwine. Customers naturally associate acoustic comfort with service quality. A clear, calm and well-balanced atmosphere conveys professionalism, while a noisy space suggests disorder or lack of attention to detail.
Noise: a threat to brand image
In restaurants, hotels and retail spaces, noise is among the leading causes of customer dissatisfaction. Excessive reverberation discourages conversation, affects comfort and reduces perceived value. In offices, poor acoustics translate into fatigue, reduced concentration and loss of productivity. Sound design becomes a strategic component of brand identity.
From perception to behaviour
Studies show that comfortable acoustic environments encourage longer stays, improve concentration and promote positive interactions. Acoustics are not simply a technical constraint—they’re a commercial and emotional advantage.
Designing a coherent sound environment
Acoustic planning should be integrated early in the design phase: selecting materials, balancing absorption and diffusion, and determining the ideal reverberation time (RT60). Values between 0.55 and 0.77 seconds offer optimal comfort in social and commercial spaces.
Key elements of a successful sound experience
- Decorative wall panels: absorb sound while enhancing visual identity.
- Acoustic ceilings: essential in restaurants, lounges and hotel lobbies.
- Suspended elements: acoustic clouds, baffles and textile structures.
- Absorbent furniture: partitions, seating and design-driven acoustic dividers.
Acoustics as part of the design language
Modern acoustic solutions blend visual impact with acoustic performance. Printed acoustic panels, textile frames and modular elements help create environments that are both comfortable and aesthetically coherent. Explore examples on Inspiration.
Measure, test and adjust
Every space has unique acoustic behaviour. With Tester / Acoustic, it becomes easy to evaluate reverberation and determine the right amount of absorption.
A controlled soundscape
The goal is not silence, but a balanced and intentional sound ambience. Acoustics become a sensory dimension of the experience—just like design, lighting or scent.